Morning, hope you had a very productive week and you managed to take a look at StumbleUpon after I featured last week. I'm going to continue with my look into how different social sites can help benefit you & your business today.
This week it's a look at foursquare...
Foursquare is a free app that helps you and your friends make the most of where you are. When you're out and about, you can use Foursquare to share and save the places you visit. It gives personalised recommendations and deals based on where you, your friends, and people with your tastes have been. It helps when you're setting off on a trip, coordinating a night out or trying to pick out the best dish at your local restaurant, Foursquare offers a great insight into the places you love visiting.
The beauty of Foursquare for me is that it turns the places that you visit into categories, awarding badges for repeated visits and repeated check-ins, turning you social life into a game. Making it border line addictive if you get hooked in. And with the endless number of badges to collect, repeat engagement with the app is a must.
Foursquare has over 30 million people worldwide, which adds up to 3 billion check-ins and with 1,500,000 businesses it is an ever growing app that has the potential to get even bigger. But what can foursquare offer you? 3 thing's I would use it for are:
Social Specials//
If wanted to reward your loyal customers or even gain some new ones, what better way than to do it online. Examples of the types of specials offered for attracting new customers are:
Friends Special—”Check in with 3 friends and get a free popcorn.”
Newbie Special—”First drink on the house.”
If you want to offer something to your loyal customers then:
Loyal Special—”Get a free muffin every third check-in.”
Mayor Special—”Mayor gets a free starter with the lunch menu”
Use local updates to promote your specials on Foursquare, as well as Facebook, Twitter and the other social networks you’re active on to spread the news of the special.
Lists//
The other helpful feature that your page offers is the ability to create lists of locations. Creating lists centered around various locations grouped by themes can be extremely valuable to your community on Foursquare. Creating lists of your company’s favorite restaurants in the city, for example if you created a list of recommended Mexican restaurants that got saved by users over 2,000 times, highlighting how valuable users found this list. Users can choose to save lists they like, instead of following all of the activities and other lists on your page. Following individual lists can be more relevant for users, providing them with specific insights into your company without receiving your other messaging.
Tipping//
People visiting your business on Foursquare can leave their opinion of their experience. Users are even prompted to leave tips about places they’ve checked into in the past, leaving the opportunity for both positive and negative feedback. The tips that appear at the top of this list of feedback are the ones with the most likes from other users. The idea behind ranking these tips in such a way is that it’s assumed the most relevant and truthful tips will make it to the top. Adding great feedback for your venue of what works or how you can improve you business.
Foursquare for me is great for the leisure industry and can put you a real step ahead if you're wanting to take it seriously and build a loyal customer base. It hasn't really taken off in the UK yet but with the right level of promotion I think it could be very useful for the business wanting to embrace it.
'Til the next time
James x
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